After the German poster, we also updated the European Car Aftermarket poster version with new facts and figures.

You can order the poster in our online shop and buy it with credit-card or by invoice. It will be sent right to your address. Of course, you can order as well the PDF of the poster in addition to the print-version.

Get inspiration from much information, the connections between the market segments, and many mini-profiles from companies, active in the European aftermarket.

The European Car Aftermarket poster is printed in A0 format. That is 1189 mm wide and 841 mm tall.

The poster is ideal to explain the complexity of the European automotive aftermarket with its two major channels (independent aftermarket and authorized network) and the single types of market participants. Further, it explains the size of the market with several figures.

Level up your regular office or turn your home office into a more professional working space.

The content is taken from our After Sales ACCESS Database and official sources. A deeper analysis of each single market player and figures about the market potential and vehicle in operations data as well as addresses of single wholesalers and garages is possible in our database.

Tuning study 2023

SKU 00266
€ 295
New
User Licence
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Tuning study 2023
Product Details
Format: PowerPoint Charts in PDF
Edition: 2022
Language: English
The first edition of this study was produced with the support of VDAT (Association of Automobile Tuners e.V.), AvD (General Traffic Club of Germany), the Automechanika Frankfurt trade fair, Premio Reifen- und Autoservice, Vogtmann & Herold and FSP partner, Expert office Hundt. This provides comprehensive and reliable data on this emotionally charged market for car tuning and customisation in Germany.
As part of the tuning study, 1,000 car drivers, more than 100 drivers of tuned cars and more than 30 manufacturers were asked about their attitudes and specific behaviours. In addition, the players and their presence in social media were comprehensively analysed. The results show that the scene is characterised by models from the German manufacturers BMW, Audi, Volkswagen, and Mercedes. In addition to the production of vehicle manufacturers' own performance lines, the study reveals a tuning market with a volume of over 2 billion euros in Germany alone. Wheels/tyres and chassis components account for the largest share of this.

Comprehensive Agenda tailored for the tuning market in Germany:
• Topics - delimitation, market segmentation, market volume
• Image of the tuning scene - What does the public think of the scene?
• Vehicle population in Germany - Where is the tuning potential?
• Description of the tuning scene - activities, attitudes, communication
• Players in the tuning industry - manufacturers, workshops, retailers, influencers, details of brands
• Challenges for the tuning industry


Net prices listed. German customers are required to add 19% VAT.

Sales to private persons are not allowed by the license agreement.