Aftermarket Forum 2017 “OE goes IAM – IAM goes OE”

New trends in trade with car components

Aftermarket Forum 2017 OE goes IAM

The sale of OE parts to independent workshops is increasingly important in the after-sales business for manufacturers, dealers, and workshops and thus offers a very interesting and innovative business field.
Also, increasing technology such as Diagnostic and calibration work on today’s passenger cars means that more and more independent workshops are taking over OE parts to repair vehicles.
The previously existing price difference between IAM parts and OE parts is steadily diminishing, which favors the choice of OE parts.
In the opinion of Wolk & Nikolic Aftersales Intelligence, IAM garages already receive 25-30% OE parts from the car manufacturers network.

You will have the chance to discuss the future development and its impact on the European aftermarket.

Aftermarket Forum 2017 “OE goes IAM – IAM goes OE”
on March 8, 2017
In the AMERON Hotel Königshof in Bonn/Germany

High-caliber executives from the complete supply chain are invited to speak. Car manufacturers, parts manufacturers, car dealer groups, IAM parts wholesalers, insurance companies, online suppliers for OE parts, and last but not least, a renowned multi-brand workshop will present their views on the following perspective questions:

  • How does PSA position itself against the competition with its very progressive and forward-looking independent aftermarket concept?
  • How do parts manufacturers react to the growing OE parts sales at IAM workshops and the resulting competitive pressure on their sales of IAM parts?
  • What competitive advantages do car trading groups expect to achieve by bundling OE and IAM components and what challenges and risks are involved?
  • What kind of difficulties do car dealers practice when selling OE parts to IAM workshops?
  • What are the advantages of independent wholesalers distributing OE parts and what are the challenges of this business?
  • Will IAM workshops also increasingly buy OE wear parts, or will it be limited to captive and accident parts?
  • How can the Internet help to further intensify the distribution of OE parts to IAM workshops?
  • Will the insurers also offer IAM / used parts to their customers in the future?

In addition, core results from two studies are presented:

The open podium discussions offer good opportunities to address your questions.

On the basis of a survey of 1,000 workshops, the “Deutsche Teilegroßhandels-Award 2017” is awarded to the best-rated IAM / OE parts wholesalers.

The car driver and his attitude to the topic of original spare parts are presented amusing by the well-known Bonner improvisational theater “Die Springmäuse”.

A final come-together offers plenty of time for the exchange of ideas and experiences.

Date: 08.03.2017
Beginning: 9:00 Uhr
Place: Ameron Hotel Königshof
Adenauerallee 9
53111 Bonn
Price: 1050,-€ per participant
650,-€ for each participant from the same company
Language: German, with simultaneous translation into English
Cancellation: In the case of cancellation up to 3 weeks prior to the start of the event, we will refund you 50%. Later cancellations will not be refunded.


Program time
Wolk & Nikolic Aftersales Intelligence – Introduction and welcoming 09:00
Springmäuse – improvisation cabaret reflects the meaning of the original part from the perspective of the driver 09:20
René Tchamendje – PSA – The New Independent Aftermarket Concept 09:50
Wolk & Nikolic Aftersales Intelligence – Highlights of the Genuine-parts parts wholesaler report 10:20
Andreas Schäfer – ZF Aftermarket – How do parts manufacturers react to the growing OE parts sales at IAM workshops and the resulting competitive pressure on their sales of IAM parts? 10:30
Björn Böttcher – Ernst Dello GmbH & Co. Kg. – What are the competitive advantages of car dealer groups by bundling OE and IAM parts and what are the challenges and risks involved? 10:45
Kaffeepause 11:00
Wolk & Nikolic Aftersales Intelligence – What kind of difficulties do car dealers practice when selling OE parts to IAM workshops? 11:30
Wolk & Nikolic Aftersales Intelligence – How do I optimize my operations? 11:40
Discussion with the speakers 11:50
Springmäuse – Improvisation cabaret 12:35
Lunch 12:45
Wolk & Nikolic Aftersales Intelligence – Assessment of IAM / OE parts wholesalers based on a current survey of 1.000 workshops 14:00
Presentation of the German parts wholesalers Award 2017 14:10
Frank Achenbach – Automobile Achenbach – Will IAM workshops source more OE wear parts in future? 14:40
Thomas Geck – HUK COBURG – Will the insurance companies offer IAM or even used parts to their customers in the future? 14:55
Coffee break 15:10
Tilman Veltjens – Geschäftsführer ALFAH – The role of online business in OE parts sales to IAM workshops 15:40
Final discussion with the speakers 15:55
Future outlook summary 16:30
Wolk & Nikolic Aftersales Intelligence – closing words 16:40
Come-together – open end 16:50


Adenauerallee 9
53111 Bonn

t. +49 228 260 10


2W GmbH
Adam Opel AG
ADE Esser
Albert Berner Deutschland GmbH
ATP Auto-Teile-Pöllath Handels GmbH
Audatex AUTOonline GmbH
Autobutler GmbH ig
Autodata Limited
Autoteile Wilhelm Kramm e.K
Aydınlar Yedek Parça San. Tic. A.Ş.
Birner GmbH
Bleker Autoteile GmbH
BMW Group
car information services gmbh
Caramba Holding GmbH
Carfix BV
Continental Aftermarket GmbH
CONTITECH Antriebssysteme GmbH
Daimler AG
Delphi Deutschland GmbH
Dutch Spare Parts
Eaton Germany GmbH
eBay GmbH
EKK Sales Europe BV
Ernst Dello GmbH & Co. KG
Ernst Lorch KG
Febi Bilstein
Freudenberg Filtration Technologies
Fröhlich & Dörken GmbH
Gentex GmbH
GKN Service International GmbH
Glinicke Dienstleistungs GmbH
Groupauto Union International
GT Motive
Guardian Europe S.à.r.l.
Hans Hess Autoteile GmbH
HaynesPro GmbH
Hella KGaA Hueck & Co
Hella S.A.S
Herbrand Autoteile GmbH
Hitachi Automotive Systems Espelkamp
Johannes J. Matthies GmbH&Co.KG
Johnson Controls Autobatterie
kfzteile24 GmbH
Krafthand Verlag
KS Auto-Teile e.K.
LCV Conversion
Liqui Moly GmbH
Magneti Marelli Aftermarket GmbH
Mahle Aftermarket GmbH
Messe Frankfurt Exhibition GmbH
MEYLE Products
Mobility Media BV
MotoRad Kraftfahrzeug
MS Motor Service International GmbH
NGK Spark Plug Europe GmbH
NORA Zentrum Wolfsburg
Normfest GmbH
odelo Deutschland GmbH
Orio Deutschland GmbH
Palmer Hargreaves GmbH
Partslife GmbH
Peugeot Citroen Deutschland GmbH
Proautomotive Sp. z o.o.
Robert Bosch GmbH
SAG Services AG
Saint Gobain Autover
SBS Automotive A/S
Schaeffler Automotive Aftermarket oH
Schäferbarthold GmbH
Schlütersche Verlagsgesellschaft
SE Moller Baltic Import
Serwach Innovation Bildung & B. GmbH
SGS Germany GmbH
Sika Services AG
SNR Wälzlager Deutschland GmbH
Speed4Trade GmbH
Springer Automotive Media
Stabilus GmbH
SWG Schraubenwerk Gaisbach
TE Autoteile Protax Köln GmbH
TecAlliance GmbH
ThyssenKrupp Bilstein GmbH
TMD Friction Services GmbH
Toyota Motor Europe NV/SA
tyremotive GmbH
Valeo Service Deutschland GmbH
Verband des Kfz-Gewerbes
Vogel Business Media GmbH & Co KG
Volkswagen AG
Volvo Trucks Deutschland GmbH
WABCOWÜRTH Workshop Services GmbH
WEGMANN automotive GmbH & Co. KG
Werbas AG
Wolf Oil Coproration NV
Zustellprofi GmbH & Co. KG

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