Brand Positioning Research

Brand Positioning Research in the Aftermarket

For any strategic decisions your organization has to make, you will need fundamental insights into the facts. Brand positioning and image perception are certainly some of the crucial pieces of information, giving you useful insights on your own and your competitor’s strengths and weaknesses in different market places and channels. Based on a proven methodology and many years of experience we are able to deliver customized brand positioning studies that provide direction, insight, and uncover opportunities to strengthen our competitive position.
Our goal is to uncover reliable insights, presenting those in a visualized “easy to consume” format to ensure the transformation of information into knowledge. Based on the gained knowledge we are your partner to figure out potential new strategies, concepts, or actions to implement.

Insights & Results of brand positioning research in the aftermarket

Case: Brakes brand preferences

Case: Air filter brand awareness

Case: Brand related purchasing behaviour