Brand Positioning Research

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Brand Positioning Research in the Aftermarket

For any strategic decisions your organization has to make, you will need fundamental insights into the facts. Brand positioning and image perception are certainly some of the crucial pieces of information, giving you useful insights on your own and your competitor’s strengths and weaknesses in different market places and channels. Based on a proven methodology and many years of experience we are able to deliver customized brand positioning studies that provide direction, insight, and uncover opportunities to strengthen our competitive position.
Goal
Our goal is to uncover reliable insights, presenting those in a visualized “easy to consume” format to ensure the transformation of information into knowledge. Based on the gained knowledge we are your partner to figure out potential new strategies, concepts, or actions to implement.
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Insights & Results of brand positioning research in the aftermarket

Brand Awareness

How good is your brand awareness among mechanics and parts purchasing responsibles?

Brand Reputation & Image

How is the perception of a brand and how do people think about the reputation or image of your specific brand?

Advocacy Level

Who is willing to recommend your brand and how likely?

Purchasing Behaviour

Learn more about the purchasing habits of your clients on garage level and car driver level and why they act like that.

Market Shares

What is your current market share in the aftermarkets and what is your potentially obtainable (SOM) market share?

Competetive Landscape

Knowing about your competitor’s brand positioning in the aftermarket and find out their strength and weaknesses.

Case: Brakes brand preferences

Case: Air filter brand awareness

Case: Brand related purchasing behaviour