The Parts Alliance Group has rebranded to GSF Car Parts, introducing one trading name across its 170 sites for the first time.

The business, which traded locally under historic brands acquired through The Parts Alliance, officially rebranded in November. GSF Car Parts President and COO Mark Eburne said: “This is a milestone moment for our business that marks the beginning of an exciting journey.

Following the rebrand, The Parts Alliance will revert back to its role as a trading group that continues to allow GSF Car Parts, Dingbro, and Qualvecomm to service customers and utilize the strength of its three members.

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment, and specialist training.

The group has over 170 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, the company has traded as one brand since November 2021.

Its branch network is bolstered by centralized support and expertise from specialist departments in key areas such as procurement and supply chain, marketing, and national accounts. The business also benefits from integrated IT systems, which include its industry-leading catalog system, Allicat, and access to its national garage program, Servicesure.

GSF Car Parts (former Parts Alliance Group) is a subsidiary of Uni-Select. With over 4,800 employees in Canada, the US, and the UK, Uni-Select is a leader in the distribution of automotive refinish and industrial coatings and related products in North America, as well as a leader in the automotive aftermarket parts business in Canada and in the UK. Uni-Select is headquartered in Boucherville, Québec, Canada, and its shares are traded on the Toronto Stock Exchange (UNS).

GSF Car Parts 09.11.2021