Wolk & Nikolic at THE TIRE COLOGNE 2026: Insights on AI, Workforce Challenges, and Market Trends

THE TIRE COLOGNE 2026 will take place from 9–11 June in Cologne, bringing together key players from the tire and automotive aftermarket industry. The event offers a platform to exchange ideas, explore current developments, and discuss future challenges.

Wolk & Nikolic – After Sales Intelligence will be present at this year’s exhibition and will actively contribute to the program with three speaking sessions across different stages.

At the exhibition, Wolk & Nikolic will demonstrate how data-driven market transparency helps companies in the automotive aftermarket—particularly in the tire industry—make informed decisions in a dynamic market environment.

With its Aftermarket ACCESS database, the company provides detailed insights into market structures, distribution channels, and workshop landscapes across Europe. The offering is complemented by new E-Commerce Insights, which for the first time make real sales data from online platforms such as Amazon and eBay available, as well as by the Aftermarket Barometer, featuring current key figures on market trends.

Focus Topics: Practical Industry Challenges

Our sessions will focus on three topics that are currently shaping the aftermarket:

1. AI in Workshops

Artificial intelligence is becoming increasingly relevant for workshop operations. The session will outline how AI can support daily processes, improve efficiency, and enable better decision-making based on data.

Speaker: Michael Quack

June 9, 2026 | 2:30–3:00 p.m.

SERVICE STAGE

2. Human Resources in the Aftermarket
The shortage of skilled workers remains a key issue across the industry. This session will address current challenges in recruitment, qualification, and long-term workforce development.

Speaker: Martin Berning

June 9, 2026 | 3:00–3:30 p.m.

SERVICE STAGE

3. Trends in the Aftermarket – and Their Impact on Tire and Automotive Service Shops
This session will begin by outlining the key trends that are currently influencing—and will continue to influence—the automotive aftermarket. It will then examine their impact on the market, overall market structures, and the business models of tire dealers and automotive service providers.

Speaker: Eckhard Brandenburg

June 10, 2026 | 2:20–2:40 p.m.

TIRE STAGE

All sessions are designed to provide practical insights based on real market observations.

Meet Us at the Exhibition

In addition to our speaking sessions, our team will be available at our booth: 016a throughout the event. Visitors are welcome to discuss their individual challenges and learn more about our approach to data-driven aftermarket intelligence.

Schedule a Meeting

To ensure availability, we recommend scheduling a meeting with our team in advance. This allows for focused discussions and a better use of your time at the exhibition.

We Look Forward to Meeting You

THE TIRE COLOGNE is an important meeting point for the industry. We look forward to exchanging ideas, sharing insights, and connecting with partners and customers in Cologne.