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Aser recognized the need for a cohesive strategy for its workshop networks once it established its distribution project in the industry. Building upon the success of its Aser Auto concept, which already boasts ten workshops in Spain and twenty in Portugal, the company seized the opportunity presented by its VIII Convention to introduce Autodrive Services, its latest endeavor catering to repair professionals. Despite being in operation for seven years, Aser had maintained the outdated workshop networks inherited from Agerauto (Tecnotaller) and Gecorusa (Talleres Star). However, recognizing the ever-evolving demands of the market, Aser made a strategic decision to replace these concepts with a brand new, all-encompassing brand. This new brand promises an array of advanced and superior services, a modernized image, and a steadfast commitment to providing top-notch training opportunities.
Starting in the second half of 2023, the 112 workshops currently operating under the existing networks (59 Star and 53 Tecnotaller) will embark on a transformative journey set to conclude by the end of 2024. From that point forward, only Autodrive workshops will exist, aligning their strategy with that of Aser Auto in parallel.This meticulous integration and synchronization of workshop networks under a single brand signify a significant milestone for Aser, strengthening its market presence, fostering cohesion, and fortifying its unwavering dedication to delivering unparalleled quality and service.
