Alliance Automotive Group (AAG) announce an rebranding initiative that will see its network of over 275 locations come together under the unified banner of NAPA Auto Parts. Over the next 12-18 months, it will be aligned with its key parts brand, NAPA, and its championship winning BTCC team, NAPA Racing UK, to create a stronger, more globally recognised brand identity.

This strategic move aims to bridge its subsidiaries under one cohesive brand, linking its network with the prestigious NAPA Auto Parts family, which boasts a staggering 6000+ locations across the US, Canada, and Australia. By becoming part of the largest network of motor factors in the world, it is poised to greatly enhance its market reach, recognition, and reputation on a global scale.

The rebranding to NAPA Auto Parts will position them for increased prominence in the industry, provide opportunities for expanding its customer base, and bolster its relationships with national accounts that may not have fully appreciated its national network until now. AAG are confident that this transformation will strengthen its market positioning, as well as its ability to deliver the exceptional quality and service that its customers have come to expect from them.