Alliance Automotive Group UK (AAG) has expanded its e-commerce capability by acquiring Automotion Factors Limited T/A Parts In Motion (PIM).
A current member of the AAG Trading Group, PIM is a leading e-commerce platform focused on automotive components and accessories with annual sales of approximately £20m and a well-established market presence that will continue to expand as part of the AAG family.
“PIM is not only a key member of our Trading Troup with whom we have a longstanding relationship, but also a major player in the e-commerce segment”, said Steve Richardson, Managing Director of AAG. “When making acquisitions, we always prioritise companies that add value to our offering and PIM allows us to further enhance our digital capability, making it a great fit for us and a logical step in our development”.
For PIM, joining the AAG family gives them a competitive advantage and access to the resources needed to start the next chapter in its already impressive growth story. Whilst PIM will continue to operate under its existing management team, the business will become part of AAG’s digital team led by Jonathan Eden and Lewis Selby.