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The Automotive Aftermarket E-Commerce Channel
Aftermarket E-Commerce Insights
The E-Commerce Insights module is part of our online BI platform – the After Sales ACCESS Database – which offers 24/7 access to key market data from anywhere at any time.
This stand-alone module delivers a comprehensive overview of the European B2C e-commerce landscape for car parts and is structured into three key components:
- E-Commerce Players: Thousands of car parts webshops, identified and linked to their parent companies, including traffic-based relevance by country.
- eBay Insights: Seller-level sales performance across product categories, including competitive benchmarking and reseller identification.
- Car Service Comparison Portals: Overview of platforms that influence online workshop and service choice.
With this tool, you gain unmatched transparency into the digital aftermarket and can track the activities of key players across channels and regions.
Automotive Aftermarket E-Commerce Players Insights
Comprehensive Overview of the European B2C Webshop Landscape for Car Components
Our database includes detailed information on more than 3,000 individual e-commerce websites and over 2,100 identified companies across Europe.
This constantly updated dataset offers the most comprehensive and up-to-date overview of the B2C webshop landscape for car parts and components in the European automotive aftermarket.
We don’t just focus on pure e-commerce players. Our analysis also covers traditional car parts wholesalers who operate B2C online shops, offering a complete view of the market structure and competitive environment.
By continuously monthly tracking user traffic for each webshop, we can monitor both current and historical user interest—an excellent indicator of each company’s performance and market presence.
This traffic data also provides valuable insights into regional performance and the companies’ activities across different European countries.
In addition, we have identified the most relevant players on popular marketplaces (e.g., eBay, Amazon) and whether they operate a dedicated mobile application, further highlighting their digital reach and multi-channel strategy.
Ebay sales insights
Gain in-depth insights into the online sales of car parts on eBay.
Our data reveals who the top-performing sellers are, which products drive the most volume, and how you can use this intelligence to grow your business.
1. Seller-Level Analysis
- Identify the most successful eBay sellers in the automotive aftermarket
- Detect which accounts belong to the same company or group
- Compare sales volumes between top sellers and niche players
- Analyze what top sellers do differently from less successful ones
- Discover potential resellers or competitors
2. Category Analysis
- Access sales data by product category (e.g., batteries, tires, engine oils, etc.)
- Compare market size and competition within each category
- Evaluate category relevance for your own product portfolio
- Identify category trends and seasonal dynamics
3. Brand-Level Analysis
- Track sales volumes by brand across different sellers
- See which sellers offer your brand
- Understand which brands perform best in each category
- Benchmark your brand’s performance against competitors
4. Price & Product-Level Insights
- Analyze average selling prices by product and category
- Compare pricing strategies of successful sellers
- Uncover price differences between brands and regions
- Drill down to individual product performance
With these insights, manufacturers, parts distributors, and aftermarket strategists gain a powerful view
of the online market landscape – enabling smarter decisions in sales, pricing, and competitive positioning.
Car Service Booking Platform
This module covers the key platforms that allow car drivers to find, compare, and book repair or maintenance services across various garages.
While the business models vary significantly between providers, they all share a common goal: routing customers to workshops.
By analyzing website traffic data, users can assess each platform’s popularity and market reach. As this approach appeals to a wide base of car owners,
the theoretical market potential is substantial.
We continuously monitor and track user interest in these platforms to help stakeholders understand their relevance and evolving role in the automotive aftermarket.
Price and brand competition monitoring services
Additionally to the given information, we do offer customized pricing comparison services.
We have capabilities to monitor any of the prominent car parts selling websites.
Based on your list of product numbers (EAN), we can build a constant pricing and competing brand monitoring tool.
Usecases:
- Price Comparison (to which prices are your products sold on the internet)
- Brand Competition (which are your most competitive brands on eCommerce websites)
- Detect webshops with a strong presence of your product category, but no or few listings of your products.
Online Channel Management
Gain Control Over Your Online Sales Channel
Are you fully aware of where your brand is being sold online – by whom and at what prices?
We help you uncover the full picture and support you in gaining control, visibility, and growth in the digital aftermarket.
Our service portfolio includes seven tailored solutions – from brand, product, and reseller monitoring to a dedicated expertise center that acts as your strategic partner in building online brand presence and boosting e-commerce performance.
Whether you’re just starting with online sales or aiming to scale and protect your digital footprint – we provide the tools and insights to help you succeed.
News about the E-Commerce Aftermarket
Car Parts B2C E-Commerce: Situation 2023
The Rise of Online Car Parts Retailers In the B2C E-Commerce car parts trade, some companies have made a name for themselves by providing a [...]
E-Commerce channel for car parts – an overview
Have you ever wanted to get a better idea of the auto parts e-commerce channel? Are you wondering which of the various auto parts web [...]
Alliance Automotive acquires webshop Winparts
Alliance Automotive Group (AAG) has acquired the online parts shop Winparts from founders Ari and Meinard van Essen. Following the launch of the PartsPoint wholesale [...]
