Alliance Automotive Group (AAG) has acquired the online parts shop Winparts from founders Ari and Meinard van Essen. Following the launch of the PartsPoint wholesale network, the acquisition is the next step in the multichannel strategy of Alliance Automotive Group and its American parent company Genuine Parts Company (GPC).

Winparts was founded in 2004 by the Van Essen brothers. Since then, the company has grown into the largest Dutch web store in auto parts. Head office and warehouse are located in Winneweer in Groningen, where more than 4,000 square meters of warehouse accommodate 250,000 car parts and 110 employees. In addition to, the customers of,,, and are served from that warehouse .

AAGB recently relaunched the Partspoint brand for its own wholesale stores in the business market.

Alliance Automotive Group Benelux 01.06.2021