The Replacement Market for Tires in Germany 2024

Right in time for the international tire trade fair TireCologne 2024, BBE Automotive GmbH presents an extensive study on the German tire market. Thousands of interviews (2,000 per year since 2021) with car drivers and hundreds of CATI interviews with OE dealers and IAM workshops have been conducted to build up the database, while comprehensive desk research completes the study.

Ten key statements describing the content of the study:

1. Premium and quality tires dominate the aftermarket in contrast to Europe as a whole
2. Brand loyalty is turning into loyalty to quality standards
3. Budget tires have increased their market share significantly and will continue - speed of growth is uncertain
4. Tires are not a product of high interest and many people do not concern about it
5. Growth of the all-season tire sector is as certain as climate change
6. Pure online players are losing market share: The business model is reaching its limits
7. Ongoing concentration/consolidation process also at wholesale and workshop level
8. Demo tires: A segment to think about
9. Germany is still the largest tire market in EU Europe and neighboring countries
10. Owning a car is indispensable, but emotional attachment is declining

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Table of contents:

1. The German vehicle market in a European context
   • Country comparison of car parcs (age structure/average age): PC - 14
   • Country comparison of car parcs (age structure/average age): Vans - 15
   • Comparison of new car registrations by country: PC - 16
   • Structure of the German car parc by segment and age: PC - 17
   • Structure of the German car parc by type of vehicle (PC/LCV) and age of car - 18
   • Structure of the German car parc by segment and age of PC - 19
   • Structure of the German car parc by segment and age of car: PC - 20
   • Trend of tire dimensions (inches) - 21
   • Fleet business - 23
   • Fleet business: New car registrations Germany by owner groups - 24
   • Fleet business: Flow of commercial cars into the private sector - 25
   • Fleet business: Transfer of commercial fleet cars to the private sector - 26
   • Fleet business: Fleet cars leaving the statistics - 27
   • Fleet business: PC in commercial use per year - 28
2. Tire market volumes
   • Tire Sales PC/4x4 - 30
   • Tire Sales LCV - 31
   • Tire Sales Consumers (PC/4x4/LCV) - 32
   • Replacement rates tires PC - 33
   • All-season tires - 34
   • Sales share by tire type 2013 vs. 2023 PC/4x4 - 36
   • Sales share by tire type 2013 vs. 2023 LCV - 37
   • Snow area vs. non-snow area in Germany - 38
   • Regional perspective: Current installed tires – January 2024 - 39
   • Tire sales comparison: Monthly distribution in 2013 vs 2023 - 40
   • Climate change: Temperature on average by year - 41
   • Reasons for all-season tires - 42
   • To sum up: The successful march of the all-season tire cannot be stopped - 43
   • Demo tires as a real market player - 44
   • Demo tires calculation - 45
   • Handling of demo tires by OEM dealer - 46
3. End consumer in general
   • General attitude towards cars - 48
   • Media use of German car drivers - 49
   • Condition of tires - 50
4. Brand orientation of consumers
   • The branded product tires - 52
   • Aided brand awareness (23 brands checked) - 53
   • Brand awareness (tires currently in use) - 54
   • Quality assessment of tires - 55
   • Aided brand awareness vs. Quality Assessment - 56
   • Key criteria influencing recent tire purchases in general - 57
   • Key criteria influencing recent tire purchases short term memory* - 58
   • Brand orientation in general - 59
   • Information gathering on the internet before buying tires in general - 60
   • Information gathering on the internet before buying tires short term memory* - 61
   • Tire brands fitted on cars (winter season) - 62
   • Tire quality level of tires fitted on cars (winter season) - 64
   • Recent tire purchases: Leading brands (winter season) - 65
   • Tire quality level of recent bought tires (winter season) - 67
   • Tire quality of sales via B2B online portals - 68
   • Tire quality level in different distribution channels - 69
5. Distribution structure of tire business
   • Distribution structure of the German tire market status and review - 71
   • Place of purchase of currently fitted tires (incl. new/used car) - 72
   • Place of purchase of currently fitted tires - 73
   • Place of purchase of recent bought tires - 74
   • IAM vs. OEM - 75
   • Details tire specialist trade: Players 2015-2023 - 76
   • Details tire specialist trade: Distribution structure 2015 vs. 2023 - 78
   • Details tire specialist trade: Tire wholesale - 79
   • Details tire specialist trade: Overview big player - 80
   • Details OEM dealer network - 81
   • Details OEM dealer network: Authorized workshops - 82
   • Details OEM dealer network: Importance of the tire business - 83
   • Details OEM dealer network: Proactive tire business - 84
   • Details OEM dealer network: Winter tire business of car dealers - 85
   • Details OEM dealer network: AS tire business in combination with new car sales - 86
   • Details OEM dealer network: Complete wheel business - 87
   • Details of IAM network - 88
   • Details IAM network: Players and systems - 89
   • Details IAM network: Importance of the tire business - 90
   • Details IAM network: Proactive tire business - 91
   • Details IAM network: Complete wheel business - 92
   • Details online - 93
   • Details online: Market shares - 94
   • Details online: Players - 95
   • Details online: Place of tire fitting of online purchases - 96
   • Details online: History of delticom - 97
6. The business of tire change
   • Business of tire change - 99
   • Tire change in general - 100
   • Place of tire change - 101
   • Storage of tires - 102
7. The rim market
   • Alloy rims - 104
   • Cars equipped with alloy rims - 105
   • Complete wheels with alloy rims - OEM - 106
   • Complete wheels with alloy rims - IAM - 107
8. Touchpoints of tire business
   • Touchpoints - 109
   • Workshop visits - 110
   • Number of first registration vs. transfer of ownership - 111

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