Automotive Aftermarket Research

The independent automotive aftermarket contains several channels and differs from country to country. We provide you with the total available and possible obtainable market shares for each different channel in all worldwide relevant automotive aftermarkets. Our customers get deep insights on their own and the competitor’s market shares and can expect exclusive information to build or improve specific market positioning and channel strategies.

Automotive Aftermarket Insights based on In-depth Analysis

Aftermarket Shares & Potential

What is your current market share and what is your potentially obtainable (SOM) market share? Do you grow according to the market or is your performance above or even lower compared to the average?

Competition Insights

Knowing about your competitor’s brand positioning and find out their strength and weaknesses. Where are your competitor´s products sold to what extent and with which channels and partners they work together?

Purchasing Behaviour

Learn more about the purchasing habits of your clients (distribution, workshop, and car drivers). Where do you have to improve to become the customers choice number one?

Replacement Rates

Replacement rates of car and truck parts are crucial to calculate the total available aftermarket potential.

Replacement rates of car and truck parts are crucial to calculate the total available aftermarket potential.

Distribution Insights

Information on the distribution channels and policy of car and truck parts.

Who are the main distributors per country for your specific product range and what is their coverage?

Channel Strategy

Get insights on the preferred purchase channels to identify the high-performing distribution partners. Where are your spare parts offered among all E-Commerce channels? What are potential new and trending channels to be discovered?