About the Aftermarket Business Barometer

The Aftermarket Business Barometer is a quarterly industry report conducted by Wolk & Nikolic Aftersales Intelligence.

🔹 How does it work?

  • We survey workshops four times a year (wave 1,2,3,4), asking the same key questions to track market trends and developments.
  • Each wave includes additional topics, addressing emerging industry challenges.
  • The data allows for direct comparison across quarters and years, enabling market performance tracking from 2023 to 2024, and soon 2025.

🔹 Why does it matter?

  • Gain deep insights into workshop market conditions
  • Understand private label trends and customer shifts
  • Compare year-over-year performance for better planning

Q4 (Quarter 4) 2024 Aftermarket Business Barometer Report: Market trends, sales performance, and private label insights for independent workshops across Europe.

As we conclude 2024, the Aftermarket Business Barometer – Wave 4 by Wolk & Nikolic Aftersales Intelligence provides a clear picture of the independent workshop market across Germany, the UK, France, Spain , Italy and Poland.

While the overall market sentiment remained stable, Germany and the UK stood out with noticeable sales growth, while other markets showed a more moderate development. The outlook for 2025 remains positive, with workshops expecting further revenue increases.

Q4 2024 at a Glance

1. Market Sentiment: Stability with Regional Variations
  • Germany and the UK recorded a strong sales increase compared to Q4 2023.
2. Sales Performance: Moderate Growth Across Markets
  • Across all surveyed markets, workshops reported an increase in sales compared to 2023, Italy was the only exception.
3. Private Label Brands: Awareness & Demand Continue to Rise
  • Over 70% of workshops recognize private label brands from wholesalers.
  • The price-performance ratio remains the most important factor influencing workshop purchasing decisions.
4. Customer Structure: A Shift Toward Private Motorists
  • Germany and the UK saw an increase in private motorists, while other markets remained stable.
5. Workshop Utilization: Seasonal Adjustments
  • Utilization rates slightly declined, reflecting typical end-of-year fluctuations.

2025 Outlook: Optimism Across the Industry

Looking ahead, workshops in all surveyed countries expect further sales growth in 2025:

  • Poland is the most optimistic market, expecting a clear upward trend.

With ongoing quarterly tracking, the Aftermarket Business Barometer continues to provide crucial insights into how the independent workshop sector is evolving. These insights support workshops, suppliers, and distributors in making strategic, data-driven decisions.

Stay Ahead – Download the Full Report

The Q4 2024 Aftermarket Business Barometer provides a comprehensive overview of the latest industry trends and future outlooks.

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