Upon a visit of our Facebook page collects Facebook among others your IP address as well as other information, which is saved on your device in form of cookies. This information will be used to provide us as the operator of the Facebook page with statistical information on Facebook usage. We can access these statistics through so-called Facebook “insights”. These statistics are collected and provided solely by Facebook. We as the operator of the page have no influence over their generation and presentation. We cannot either stop or prevent their generation and data processing.
You can find further information about “Insights” provided by Facebook here: https://www.facebook.com/help/pages/insights.
The following information will be provided to us by Facebook through “Insights”:
The number of page views, “likes”, page activities, reach, impressions, video views, post clicks and reactions, post reach, comments, shared content, answers, gender ratio, regional distribution of the users (origin based on country and city), language, opens and clicks in the shop, clicks on the address and on the telephone number.
The operation of this Facebook page and processing of personal data of the users arising out of it is based on Art. 6 (1) Sentence 1 Letter f of the GDPR and our legitimate interest to inform and interact with users and visitors of our Facebook page.
We as the operator of this fan page are responsible for data processing together with Facebook. For this reason, we have agreed with Facebook under the framework of so-called “Page Insights” addon, which party bears which obligations under the GDPR. The main responsibility for processing of the insight data under the GDPR stays with Facebook. Facebook is bound to duly fulfill all obligations under the GDPR connected to processing of insight data (among others Art. 12 and 13, 15 to 22 and 32 to 34 GDPR). You can claim your data subject rights under the GDPR either with us or with Facebook Ireland Limited (“Facebook Ireland”). Should you as a data subject under the GDPR contact us with regard to processing of the insight data and obligations of Facebook Ireland connected to “Page Insights” addon, we are obliged to forward all relevant information in this regard to Facebook Ireland.
You can find comprehensive information about page insights addon and the obligations of the data controller here: https://www.facebook.com/legal/terms/page_controller_addendum
Please find Facebook address and Facebook’s Privacy Policy below:
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; for more information about Facebook’s data collection and processing: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www.facebook.com/about/privacy/your-info#everyoneinfo. Facebook is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.