E-Commerce Insights — automotive aftermarket e-commerce intelligence
Structured intelligence on the digital automotive aftermarket — covering total online market development, leading e-commerce players, eBay and Amazon marketplace activity, online pricing dynamics and service portal booking trends.
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The online aftermarket in numbers
Size and structure of the digital car parts aftermarket in Europe — net sales, gross merchandise value (GMV) and the split between webshops and marketplaces.
The largest marketplaces (GMV p. a.)
Online players covered
As of: July 2026 · Source: Wolk & Nikolic After Sales Intelligence GmbH, e-commerce market model, financial year 2025. GMV = gross merchandise value, the amount paid by end customers including VAT. All marketplaces are reported on this basis so that eBay and Amazon are directly comparable. Amazon (1P + 3P) reaches €4.53bn combined, making it the largest online marketplace in the European car parts aftermarket.
Compete with clarity in the online aftermarket
The online aftermarket is fragmented, fast-moving and increasingly influential. E-Commerce Insights turns marketplace activity, online player performance and service portal data into a clear view of where digital demand is growing and how competitors are positioned.
Size the online opportunity
Quantify the online share of the aftermarket, compare market development across countries and identify where digital growth is strongest.
Sharpen your marketplace strategy
Benchmark eBay and Amazon activity by market, category, brand and seller to focus your channel strategy where it matters most.
Track the competition
Monitor leading online players over time and understand how their visibility, market position and digital momentum are developing.
Read service demand early
Follow workshop booking trends from service portals to understand how the online service journey is evolving alongside parts sales.
About this module
E-Commerce Insights consolidates key data on how the automotive aftermarket sells, competes and develops online. It covers the total online aftermarket, tracks the performance of leading e-commerce players and measures marketplace activity on eBay and Amazon.
The module combines long-term eBay trend analysis, Amazon marketplace volumes across major European markets and broader online market sizing. This gives users a structured view of both channel-specific dynamics and the wider digital aftermarket.
Beyond parts sales, E-Commerce Insights also includes service portal data, capturing workshop booking volumes and online service demand trends. This allows users to understand not only how parts are sold online, but also how digital customer behaviour is changing in the service and repair journey.
The online channel increasingly influences price transparency, product availability, customer expectations and competitive pressure. By transforming fragmented marketplace and e-commerce data into comparable intelligence, the module helps manufacturers, distributors, retailers and platforms benchmark their digital position, track competitors and decide where to invest.
What’s inside
The dashboards included in this module.
Total Market
Estimate the size and development of the total online automotive aftermarket.
E-Commerce Player
Track the performance and market position of leading online aftermarket players.
eBay Overview
Analyze eBay marketplace volumes, categories, brands, sellers and market dynamics.
eBay Long Term
Monitor long-term eBay trends and identify structural developments over time.
Amazon Insights
Assess Amazon marketplace volumes, categories, brands and sellers across major European markets.
Service Portals
Follow workshop booking volumes and online service demand trends.
Sample views
Selected dashboard views from the E-Commerce Insights module.
See it in action
A walkthrough video of the E-Commerce Insights module is coming soon.
Typical use cases
Explore the other modules
Move from any module to any other — the whole Aftermarket Intelligence Hub is one click away.
Aftermarket Overview
Market structure, distributors, workshops, volumes and vehicle data in one overview.
Open module →Distribution Overview
Parts distributors, trading groups and buying-group structures across Europe.
Open module →Workshop Landscape
Independent and authorized workshops, garage concepts and networks by market.
Open module →Aftermarket Volumes
Market size by product group, country and IAM / OES channel.
Open module →Vehicle Data
Vehicle parc, registrations, age and mileage by country and brand.
Open module →Truck Aftermarket Overview
Commercial-vehicle distribution, workshops and CV / HCV / LCV vehicle data.
Open module →eBay Insights
eBay marketplace volumes, categories, brands, sellers and long-term trends.
Open module →Amazon Insights
Amazon marketplace volumes and categories across key European markets.
Open module →Aftermarket Barometer
Quarterly workshop sentiment, utilisation, sales trends and forecasts.
Open module →Market News
Curated aftermarket and e-commerce news, M&A and market signals.
Open module →Frequently asked questions
What does E-Commerce Insights cover?
E-Commerce Insights covers the digital automotive aftermarket, including total online market sizing, leading e-commerce players, eBay and Amazon marketplace activity, online pricing dynamics and service portal booking trends.
Which marketplaces are included?
The module includes dedicated views for eBay and Amazon, with marketplace data structured by market, category, brand, seller and volume where available.
Does it cover services as well as parts?
Yes. In addition to online parts sales, E-Commerce Insights includes service portal data to show workshop booking volumes and online service demand trends.
How often is the e-commerce data updated?
Update frequency depends on the specific data source and dashboard. Marketplace and online market data are updated regularly to reflect current digital market developments and long-term trends.
Who is it for?
E-Commerce Insights is designed for parts manufacturers, distributors, e-commerce players, marketplaces, workshop networks, investors and strategy teams that need a clearer view of online aftermarket demand, competition and channel development.
Explore E-Commerce Insights
Request demo access to browse the live dashboards.
Tell us a little about you and we’ll send your demo login — usually within one business day.