Amazon Insights — automotive aftermarket marketplace intelligence
Structured marketplace intelligence for Amazon’s role in the automotive aftermarket — covering product categories, brands, sellers, sales volumes and competitive dynamics across key European markets.
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Understand Amazon’s role in the aftermarket
Amazon has become an important digital sales channel for selected aftermarket categories. Amazon Insights shows where demand is developing, which brands and sellers are visible, and how marketplace activity differs by country and category.
Measure marketplace demand
Analyze Amazon marketplace volumes by country, category, brand and seller to see where online demand is strongest.
Benchmark brands and sellers
Compare brand presence, seller relevance and competitive positioning across product groups and markets.
Identify category potential
See which aftermarket categories perform strongly on Amazon and where digital sales opportunities are emerging.
Sharpen your channel strategy
Decide where Amazon should play a role in your online sales, pricing and distribution strategy.
About this module
Amazon Insights provides a structured view of automotive aftermarket activity on Amazon. It helps users understand how the marketplace performs across major European markets, product categories, brands and sellers.
The module is designed to make Amazon marketplace activity commercially usable. Instead of relying on individual product observations or fragmented marketplace reports, users can analyze sales volumes, competitive structures and demand patterns in a consistent dashboard environment.
Amazon is especially relevant for categories where online search, price transparency, convenience and direct availability strongly influence purchasing behaviour. By showing which products, brands and sellers perform in the marketplace, Amazon Insights supports better decisions in channel management, category strategy, pricing and digital sales planning.
Together with eBay Insights and the broader E-Commerce Insights module, Amazon Insights helps users build a clearer picture of the online automotive aftermarket and understand how marketplace dynamics differ between platforms.
What’s inside
The dashboards included in this module.
Amazon Market Overview
Analyze Amazon aftermarket volumes and marketplace development across key European markets — currently Germany, Italy, France and the UK.
Amazon Category Insights
Identify which automotive aftermarket categories generate the strongest demand and how category performance differs by country.
Cross-market Comparison
Compare Amazon activity across countries to identify differences in marketplace maturity, category relevance and growth potential.
Sample views
Selected dashboard views from the Amazon Insights module.
See it in action
A walkthrough video of the Amazon Insights module is coming soon.
Typical use cases
Explore the other modules
Move from any module to any other — the whole Aftermarket Intelligence Hub is one click away.
Aftermarket Overview
Market structure, distributors, workshops, volumes and vehicle data in one overview.
Open module →Distribution Overview
Parts distributors, trading groups and buying-group structures across Europe.
Open module →Workshop Landscape
Independent and authorized workshops, garage concepts and networks by market.
Open module →Aftermarket Volumes
Market size by product group, country and IAM / OES channel.
Open module →Vehicle Data
Vehicle parc, registrations, age and mileage by country and brand.
Open module →Truck Aftermarket Overview
Commercial-vehicle distribution, workshops and CV / HCV / LCV vehicle data.
Open module →E-Commerce Insights
Total online market, leading players and service portals across the digital aftermarket.
Open module →eBay Insights
eBay marketplace volumes, categories, brands, sellers and long-term trends.
Open module →Aftermarket Barometer
Quarterly workshop sentiment, utilisation, sales trends and forecasts.
Open module →Market News
Curated aftermarket and e-commerce news, M&A and market signals.
Open module →Frequently asked questions
What does Amazon Insights cover?
Amazon Insights covers automotive aftermarket activity on Amazon, including marketplace volumes and product categories per month in Germany, France, Italy and the UK.
What can I analyze?
Users can analyze Amazon activity by country and category level (across four category levels) on a monthly basis.
How is Amazon Insights different from eBay Insights?
Amazon Insights contains information at category level only, while eBay Insights goes down to article level with brand and seller information.
Who is it for?
The module is designed for parts manufacturers, distributors, e-commerce teams, marketplace managers, pricing teams, strategy departments and investors who need a clearer view of Amazon’s role in the automotive aftermarket.
Can it be combined with other e-commerce data?
Yes. Amazon Insights can be combined with eBay Insights, Total Market and E-Commerce Player data to create a broader view of online aftermarket performance and marketplace development.
Explore Amazon Insights
Request demo access to browse the live dashboards.
Tell us a little about you and we’ll send your demo login — usually within one business day.