Alliance Automotive Group UK (AAG) has expanded its battery distribution capability by acquiring Tayna Limited (Tayna). Based in North Wales, Tayna is a leading e-commerce platform focused on automotive, leisure and motorcycle batteries with annual sales of approximately £24m and a well-established market presence that will continue to flourish as part of the AAG family.

“Tayna is industrious, knowledgeable and a key player in the battery segment that expands our distribution capability”, said Steve Richardson, Managing Director of AAG. “When making acquisitions, we always prioritise companies that not only add value to our logistics offering, but also embody our core values so, when coupled with the fact we have a long-established supplier relationship with Tayna, it’s the perfect fit for us. This acquisition is also a step towards developing our skill set in the digital arena from a longer-term perspective”.

For Tayna, joining the AAG family gives them the competitive and organisational advantage necessary to start the next chapter in its already impressive growth story.  Tayna Limited will continue to operate under its existing management team lead by Sam Taylor and Jo Phenna.

Sam Taylor commented, “We operate in an extremely competitive segment, so this is the perfect opportunity for us to continue our growth story and to do that as part of a leading global business. Both Jo and I are excited for Tayna to become part of a bigger organisation and to contribute to the growth of that business. We could not be prouder and more appreciative of our team and the business they’ve helped build in our journey so far”.