Oscaro is pursuing its strategy of international expansion. After Spain, Portugal, Belgium, and of course France, its country of origin, the online parts sales site is targeting Germany, a country that has the largest rolling stock in Europe.
The offer available on oscaro.de is adapted both to the vehicle fleet across the Rhine, in which German manufacturers occupy the first place and to the preferences of German motorists in terms of equipment manufacturers, with, here too, a wide choice of German and international brands.
The packages are prepared in Oscaro warehouses in the Paris region. They are dispatched in less than 24 hours to Germany, for home delivery or to relay points, thanks to the strength of the Hermes network, the second-largest freight-forwarder in Germany. Orders over 120 euros are delivered free of charge. In addition, a customer service based in Germany responds to customer requests, whether for advice on a technical part, the follow-up of an order, or after-sales service questions. In addition, they have a 180-day right of return for their order.
This establishment of Oscaro in Germany is the fifth country in Europe and is accompanied by the entry into service of a highly anticipated mobile application, while 70% of orders are placed via a smartphone or tablet. In addition to finding the entire Oscaro catalog, the application will provide advice directly by phone or by chat.
The entering of Oscaro on the German market comes quite late, as Mister-Auto is active in Germany for quite some time. The leading companies for selling spare parts online in Germany are Autodoc, Kfzteile24, and ATP. It will be a challenge to enter such a highly competitive market with strong leaders. So far Oscaro is not visible on Amazon or eBay. The omnichannel approach is one of the key factors in being successful in the German market.
Decision Atelier 18.10.2021