Alliance Automotive creates a surprise by launching in March 2021 a new group specific to meet the current needs of the market and the wishes of distributors: Pièces Auto. “The birth of a new group is extremely rare on the market and, dare we say it, revolutionary at AAG, which has been built through successive acquisitions.” , recalls Eric Girot, CEO of Alliance Automotive France.
Launched on the occasion of the Pièces Auto Expo remote trade show, this consortium aims to meet the two new requirements of the automotive aftermarket market: proximity and growing private share.

Like the other AAG, Groupauto and Précisium groups, dedicated to the professional market, Pieces Auto will offer its distributors a unique product offer on the market.
“We have worked in depth on the group’s offer in order to meet the needs of distributors as closely as possible, who will be able, thanks to the group, to diversify their purchases. We are particularly proud to be able to offer the most complete offer on the market: OEM parts, original parts, bodywork, used parts… We even offer an exclusive Private Label Pièces Auto: the Tech’in brand ” underlines Vincent Congnet, Director of the group’s LV networks
At the same time, the group’s ultra-responsive logistics, based on national and regional platforms, are deployed to meet the daily needs of distributors.

Finally, the brand will also benefit from strong media investments, unmatched in the automotive aftermarket market. Massive leaflet campaigns, Click & collect website, connected signage in stores and even TV advertising on national channels… The group is refusing nothing to ensure the conquest of customers of its distributors.

Alliance Automotive Group France 26.03.2021