Bosch will discontinue the AutoCrew concept in the Iberian market and will reinforce its commitment to the Bosch Car Service premium workshop network
Since 2013, the year of implementation of the AutoCrew network in Portugal, this workshop concept has seen sustained growth and expansion. However, and despite the excellent joint work carried out over these years, Bosch will cease this concept as of December 31, 2021, a decision that will cover not only the Portuguese market, but also the Spanish one.
This decision is based on the future strategy defined by Bosch for the Automotive Aftermarket business sector, in which the growing market demand requires an ever greater focus on digitization, an increase in technological complexity and, consequently, greater preparation of workshops to do face these challenges. The premises of the premium Bosch Car Service concept fit into this fast and growing evolution of the automotive business, and this decision responds to the objective of preparing the workshops for this horizon in the immediate future.
Jornal das Oficinas 15.10.2021