Automotive Aftermarket · E-Commerce · eBay
What actually sells on eBay
eBay is the largest single marketplace in European online parts trade. W&N tracks the sales of commercial dealers there item by item and month by month — real transactions, not listing prices. All figures refer to European eBay sellers; the European scope is defined by the seller’s country of registration, not by the eBay marketplace.
eBay: the largest marketplace in detail
What follows are real transactions — not listing prices, not an extrapolation from offers. W&N tracks the sales of commercial dealers in the category “Vehicle Parts & Accessories” at European eBay sellers, item by item and month by month.
How robust this is: In the period May 2025 – April 2026, 1,541 commercial sellers in our panel generated sales — 27.6m items sold worth €1.83bn. In order of magnitude that corresponds to around 60% of the volume our market model attributes to the eBay channel in Europe as a whole. What is covered is therefore the professional core of the marketplace, and because a substantial share of buyers on eBay are trade buyers — workshops, independent operators, small dealers — the structural, brand and price statements derived from it are representative of the parts trade. What the panel is not: the complete eBay statistic including private sellers. It should therefore not be read as eBay’s absolute market size.
The coverage figure is an order of magnitude, not an exact ratio: panel turnover is the observed sales value, while the channel value of the market model is a modelled market size that additionally contains the unobserved micro business. All eBay figures refer to European sellers (by country of registration); sellers from the USA, Canada and Australia are excluded.
May 2025 – April 2026
May 2025 – April 2026
in the period
on ebay.de
Our dealer database additionally holds 1,936 eBay accounts belonging to 1,432 companies — on average 1.4 accounts per company, frequently one per country or product area. Counting supplier numbers at account level therefore systematically overstates the market.
The five highest-selling sellers — as companies
ranked by sales generated in the panel, May 2025 – April 2026 · European eBay sellers
| Rank by sales |
Company | active eBay accounts | sales vs. prior year | units vs. prior year |
|---|---|---|---|---|
| 1 | Swiss Automotive Group AG (SAG) | 7 of 8 | +10.2% | +3.6% |
| 2 | Bandel Automobiltechnik GmbH | 1 of 1 | +9.7% | +4.2% |
| 3 | Alliance Automotive Uk Limited | 15 of 16 | +25.8% | +14.3% |
| 4 | Scooter Autoservice GmbH | 4 of 4 | −18.3% | −12.6% |
| 5 | mcpneu GmbH | 2 of 2 | +52.6% | +58.6% |
What is counted is the company, not the account: the column shows how many eBay accounts the group actually sold through in the period — and how many accounts we assign to it in total. A list of accounts alone would not have produced this ranking; 16 accounts of a single company would appear there as 16 separate dealers. We do not publish absolute dealer turnover — only the change against the prior-year period is shown. One supplier with a divergent assortment profile (average prices in the four-digit rather than the two-digit range) is left out; it is not comparable with a parts dealer.
Monthly view: April 2026
items sold in the observation panel, European eBay sellers
Top 5 product groups
| # | Product group | items sold |
|---|---|---|
| 1 | Brakes & braking components | 269,415 |
| 2 | Engines & engine components | 260,763 |
| 3 | Body, add-on parts & accessories | 244,565 |
| 4 | Suspension & steering | 227,212 |
| 5 | Interior | 138,035 |
Top 5 brands
| # | Brand | items sold |
|---|---|---|
| 1 | BOSCH | 118,259 |
| 2 | FEBI BILSTEIN | 104,219 |
| 3 | BESTPRICEformerly Q1-PART | 62,419 |
| 4 | LIQUI MOLY | 39,429 |
| 5 | MANN-FILTER | 37,265 |
Down to the individual item
For each product group, the five highest-selling individual items of April 2026. Ranked by sales volume, with the number of units sold reported.
Brakes & braking components
| 1 | ATE BREMSSCHEIBEN +BELÄGE+VWK VORNE+HINTEN FÜR VW TRANSPORTER MULTIVAN BUS T5 T6 | 67 units |
| 2 | ATE Bremsensatz Vorn VW GOLF VII SEAT LEON SKODA OCTAVIA AUDI A3 288mm + WK | 85 units |
| 3 | BOSCH BREMSSCHEIBEN+BELÄGE VORNE FÜR AUDI A3 SEAT LEON SKODA OCTAVIA 3 VW GOLF 7 | 103 units |
| 4 | ATE Bremsensatz Vorn VW GOLF VII PASSAT LEON OCTAVIA SUPERB AUDI A3 312mm + WK | 68 units |
| 5 | BOSCH BREMSSCHEIBEN + BELÄGE VORNE+HINTEN passend für VW GOLF 7 AUDI A3 8V LEON | 51 units |
Engines & engine components
| 1 | Continental Zahnriemen Keilrippenriemen G13 für Audi Seat Skoda VW 1.6 2.0 TDI | 57 units |
| 2 | MANN INSPEKTIONSPAKET FILTERSATZ FÜR AUDI A3 Q3 SEAT SKODA VW GOLF 7 1.6 2.0 TDI | 155 units |
| 3 | MANN INSPEKTIONSPAKET FÜR AUDI A3 Q2 Q3 SEAT SKODA VW GOLF 7 TOURAN 1.6 2.0 TDI | 147 units |
| 4 | CONTITECH ZAHNRIEMENSATZ+WASSERPUMPE FÜR AUDI A3 – A6 VW Golf 6 CRAFTER 2.0TDI | 66 units |
| 5 | MANN INSPEKTIONSPAKET FÜR AUDI A3 SEAT SKODA VW GOLF 7 TIGUAN TOURAN 1.2 1.4 TSI | 100 units |
Body, add-on parts & accessories
| 1 | NEW BLACK EDITION SIDE STEPS RUNNING BOARDS FOR RANGE ROVER SPORT L494 (2014+) | 28 units |
| 2 | FOR RANGE ROVER SPORT L494 VOGUE L405 13-22 OEM STYLE SIDE STEP RUNNING BOARDS | 51 units |
| 3 | Original VW Heckklappen Emblem mit Mikroschalter 5G9827469D Golf 7 Polo T‑Roc | 90 units |
| 4 | FITS VW T5 TRANSPORTER SWB SPORTLINE BLACK POWDER COAT FINISH SIDE BARS | 64 units |
| 5 | FRONT AXLE SUBFRAME CROSSMEMBER ENGINE CARRIER FOR OPEL VAUXHALL CORSA D 2006-14 | 53 units |
Suspension & steering
| 1 | 2x SKF Radlager + Radnabe Radlagersatz vormontiert vorne Audi A4 8K B8 A5 A6 4G | 66 units |
| 2 | 1x SKF Radlager + Radnabe Radlagersatz vormontiert vorne Audi A4 A5 A6 4G | 122 units |
| 3 | SKF 2x Radlagersatz VORNE LINKS/RECHTS für AUDI, SEAT, SKODA, VW | 82 units |
| 4 | 2x Komplett Stoßdämpfer Federbein Satz Vorne für Opel Corsa D 2006- 1.0 1.2 1.4 | 49 units |
| 5 | MEYLE HD 4x QUERLENKER VORNE OBEN FÜR AUDI A4 8K B8 A5 8T 8F A6 A7 4G Q5 8R | 40 units |
Interior
| 1 | Genuine Ford Transit Connect Front Rubber Floor Mats Tray W/ Logo 2013- 2263239 | 84 units |
| 2 | FITS FORD FOCUS MK3 (2011-2018) PARCEL SHELF BOOT LOAD LUGGAGE COVER BLACK NEW | 83 units |
| 3 | Genuine Ford Transit Mk8 Mk9 Front Rubber Floor Mats Manual Gearbox 2047030 | 77 units |
| 4 | Genuine Ford Kuga Mk3 Rear Rubber Boot Liner Load Compartment Mat 2020- 2449338 | 41 units |
| 5 | FOR FORD TRANSIT CUSTOM MK1 2012 – 2023 DEEPER REAR THRESHOLD STEP WITH FIXINGS | 41 units |
Included are items with at least 25 units sold Europe-wide in the month. Without this threshold, the top of a sales ranking would be occupied by one-off sales and incorrectly labelled listings rather than genuinely sought-after parts. The item level is derived from individual transactions and is delimited slightly differently from the aggregated monthly figures above; it carries the ranking within a product group, not the absolute totals. Item titles are reproduced exactly as the seller listed them and therefore appear in the seller’s own language — translating them would alter the underlying record.
How to read these tables: all figures are unit counts from the observation panel for a single month — not a market share and not a market trend. The reference month is the last month with a complete data status; the most recently loaded month is usually not yet that. How these ranks shift over time is shown by the twelve-month view above — and, updated month by month, by the ongoing analysis.
From the W&N data pool
Real transaction data — down to the part number
- ▸Not listing prices, but items actually sold. For statements about prices that is a different quality of evidence: a listing price says what someone is asking, a transaction says what was paid.
- ▸Analysable down to item level — individual part, part number, EAN, brand, seller, country of registration and month.
- ▸Your own assortment against the competition: which parts sell, at what price, at whom — and how that shifts month by month.
Where the sellers are based
items sold by seller’s country of registration, May 2025 – April 2026
Broken down by the seller’s country of registration, not by the target marketplace: Germany and the United Kingdom together account for by far the largest share of the observed sellers. Sellers from the USA, Canada and Australia are excluded from all figures in this section.
What is actually paid for a car part online
Sales value and unit count together give the average sales value per part sold. The figure describes what was in the baskets — not how prices have developed. The difference matters, which is why it stands here ahead of the figures and not as a footnote beneath them.
This is not a price index.
A price index follows the same items over time and measures what they cost. The value here is an average across all items sold within a product group — from the wiper blade to the turbocharger. If the sales mix shifts between those items, the average moves without a single price having changed. A change in this metric must therefore not be read as inflation. W&N maintains a genuine, item-based price index; it is reported separately and is not the subject of this page.
May 2025 – April 2026
May 2025 – April 2026
May 2024 – April 2025
Across the European eBay platforms, the average sales value per car part stood at €66.31, on ebay.de at €64.81. The order of magnitude is the actual message: online parts trade is a business of small amounts and correspondingly high shipment counts. The calculation is volume-weighted — sales divided by units, so that every part sold counts equally rather than every data record. An unweighted average would give a small supplier with three expensive parts the same weight as a dealer with 200,000 brake discs.
Average sales value by country
| eBay country platform | parts sold | avg. value per part | panel vs. prior year |
|---|---|---|---|
| Germany | 18,873,192 | €64.81 | +12.8% |
| United Kingdom | 7,864,479 | €69.86 | +121.4% |
| Italy | 613,617 | €63.75 | −75.2% |
| France | 188,917 | €71.63 | +289.4% |
| Austria | 11,130 | €139.87 | only in the panel from this period |
| Spain | 1,405 | €56.25 | only in the panel from this period |
Why only Germany gets a year-on-year comparison.
A price comparison over time presupposes that roughly the same sellers are observed in both periods. That is only the case on ebay.de — where the panel has grown by +12.8%. On the other platforms it has changed so substantially that any price movement there would first reflect the changed composition of the panel rather than the market. For those countries, therefore, only the level is shown, not the trend.
Average sales value by product group
items sold and sales value per unit in the observation panel, May 2025 – April 2026
| Product group | items sold | avg. value per part |
|---|---|---|
| Engines & engine components | 2,725,094 | €55.46 |
| Brakes & braking components | 2,590,907 | €68.98 |
| Body, add-on parts & accessories | 2,554,649 | €59.86 |
| Suspension & steering | 2,317,264 | €70.04 |
| Interior | 1,459,959 | €52.92 |
| Air & fuel supply | 1,300,219 | €66.53 |
Calculated as sales divided by units. The distance between the product groups is robust — it shows how differently capital-intensive the assortments are. The absolute level within a group, by contrast, depends on which items happened to sell in this period.
From the W&N data pool
Prices based on amounts actually paid
- ▸Realised selling prices per item, brand and product group — not list prices and not listing prices.
- ▸A genuine, item-based price index that follows the same parts over time — separate from the average shown here.
- ▸Price gaps to the competition, by product group and country, updated monthly.
Data basis and limits of the statement
Where the figures come from
The eBay analysis is based on the continuous observation of commercial seller accounts in the category “Vehicle Parts & Accessories”. What is recorded are actual transactions per item and month — not offered but realised sales value. The European scope is defined by the seller’s country of registration: sellers from the USA, Canada and Australia remain excluded.
What the figures are not
- The eBay values represent only the dealers we observe, not the entire trade on eBay.
- The observation panel is growing: from 1,148 to 1,541 European sellers year on year. Increases in units within the panel are therefore not market growth. What is robust are the changes per company, as shown in the ranking.
- The average sales value per part is not a price index. It is a mean across the items actually sold and moves as soon as the sales mix shifts, even if no price changes at all.
- The scope runs via the seller’s country of registration, not via the eBay marketplace: for every seller recorded we count all sales, regardless of the destination country. We assume that the majority is sold within the seller’s own country — which is why parts for US vehicles occasionally appear when a European seller does part of its business outside Europe. This can slightly distort individual product groups.
- All figures refer to car parts, not to vehicles.
As of July 2026 · Source: Wolk & Nikolic After Sales Intelligence GmbH, own research. eBay period: May 2025 – April 2026.
Use this data on an ongoing basis
The figures on this page are an extract from eBay Insights. In the module they are available updated monthly and broken down to category, brand and seller level.