Geo-Marketing Intelligence
Geo-Marketing for the Automotive Aftermarket
Make smart location decisions with a geo-marketing tool built on the European aftermarket — combine vehicles in operation, garage density and parts potential to see where your growth really is.
- 450k+
- Garages mapped
- 35+
- Markets
- 4
- Core analyses
Four analyses, one map of your market
From white-space detection to sales-target agreements — each view answers a concrete commercial question.
Network analysis
Analyse your network and identify white spots — the regions where you are under-represented and competitors are not.
Potential analysis
Value single outlets from the regional vehicles-in-operation data and the total parts potential of the garages in their catchment area — and spot competition fast.
Distribution overview
See which areas your distribution partners actually cover. Identify each distributor’s catchment and the garages and parts potential within reach.
Sales steering
Assign representatives to regions, set realistic targets from the real potential in each territory, and report on market share, customers and potential.
The data foundation
Grounded in the real aftermarket — not postcodes alone
Every catchment is built from data that actually drives parts demand, so your decisions hold up.
- Vehicles in operationRegional parc size, age and mix — the demand behind every location.
- Garage landscape450,000+ workshops, typed and geo-coded across 35+ markets.
- Parts-turnover potentialTotal addressable parts revenue per catchment, not just counts.
What teams do with geo-marketing
Plan network expansion
Prioritise white-space regions with proven demand before you invest.
Benchmark coverage
Compare your footprint against competitors and distribution partners.
Set fair sales targets
Base territory targets on real potential, not last year’s numbers.
Optimise field routes
Route reps to the highest-potential garages and cut wasted miles.
Site & concept decisions
Assess new locations and workshop concepts against local potential.
Report to the board
Turn market share, customers and potential into clear, mappable reporting.
Put your market on the map
Tell us the territory question you need to answer — we’ll set up a geo-marketing view on your network and send a demo, usually within one business day.
- Network, potential, distribution & sales-steering views.
- Built on vehicles in operation, garages and parts potential.
- 35+ European markets, continuously researched.
Leave your details and we’ll set up your geo-marketing demo — usually within one business day.