Exclusive Insights from Our Latest Market Survey

Automotive products in DIY stores (“Baumärkte”) have long evolved past being just a minor complementary category. Our latest market survey among 200 DIY stores reveals that from car care and lubricants to specialized vehicle accessories and EV charging solutions, automotive categories have become a vital revenue contributor for retailers.

“With a strategic product mix ranging from traditional maintenance to future-oriented e-mobility solutions, DIY stores are increasingly positioning themselves as a convenient one-stop shop for car owners.”

Key Findings at a Glance

The results of the survey highlight the massive market penetration and relevance of automotive products within the DIY sector:

  • 95% of DIY stores actively sell automotive products within their permanent assortment.

  • Automotive products generate an average of 5.5% of total store revenue.

  • For over half of the respondents, automotive products account for more than 4% of total store revenue.

  • A clear indicator of growth: 32% of retailers report increasing automotive sales compared to last year.

  • The business remains steady for 45% of stores, while only 8% reported a decrease.

Portfolio Insights: What is Being Sold?

Car products in DIY Stores

A closer look at the individual product categories reveals that high-frequency maintenance and care products lead the market, while technical and modern segments continue to establish a strong foothold on the sales floor:

  • Car care (cleaners, polishes, waxes): 92%

  • Oils, lubricants, and antifreeze: 90%

  • Roadside assistance and first-aid products: 88%

  • Car interior/exterior accessories (e.g., floor mats, windshield wipers): 84%

  • Automotive electrical products (bulbs, batteries, fuses): 79%

  • Automotive workshop equipment: 61%

  • Barriers and traffic control equipment (loading ramps, bollards): 61%

  • Tire storage solutions (tire racks, shelving): 60%

  • Roof boxes, roof racks, and bicycle carriers: 49%

  • EV charging stations / Wallboxes: 22%

The 22% adoption rate for EV charging stations is particularly notable. It underscores how quickly DIY stores are adapting to shifting mobility trends and positioning themselves early in the growing e-mobility ecosystem.

Strategic Implications for Manufacturers and Retailers

For manufacturers of automotive and aftermarket parts, the DIY channel represents a vital, high-potential distribution stream that requires a targeted and professional approach. End consumers deeply appreciate the convenience of purchasing maintenance products, tools, and general home improvement supplies all under one roof.

Leverage Actionable Market Intelligence for Your Business

At Wolk & Nikolic After Sales Intelligence, we regularly conduct surveys among consumers, workshops, and other automotive market participants to deliver actionable market intelligence.

Looking to understand your customers, distribution channels, or market potential better? Let’s talk about how a customized survey can support your business decisions.