Ad-hoc market research
Omnibus Survey — Fast, Exclusive Market Answers
Your individual questions, answered by the people who run the workshops. Multilingual CATI interviews across six European aftermarket markets — exclusive to you, delivered ready to use, at a fraction of a standalone study.
No subscription. No setup costs. No long-term commitment — join a quarterly wave only when you have a question that needs an answer.
Why the Omnibus
One shared fieldwork. Your questions only.
The Omnibus Survey lets you add your own questions to a recurring, multi-market wave of interviews with independent workshops. Because the fieldwork infrastructure is shared, you get bespoke, decision-ready data quickly and affordably — without commissioning a full standalone study. The results belong to you exclusively.
Telephone interviews
Multilingual computer-assisted telephone interviews, conducted in each local language by trained interviewers.
Per market, per wave
100 independent workshop decision-makers per country — 600 respondents across the six IAM markets every quarter.
Highly cost-effective
Share the fieldwork, not the insight. Get answers to your questions at a fraction of the cost of a dedicated project.
Exclusive deliverables
Your data, yours alone — delivered as ready-to-use Excel tables and a PowerPoint summary for direct internal use.
Ask the market
Have a business question? Put it to the workshops.
When you need a fast, reliable answer to a focused market question, the Omnibus gives you direct access to independent workshop decision-makers. Typical questions our clients add to a wave include:
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How do workshops perceive a new product concept?
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Which services are becoming more relevant?
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What do workshop decision-makers expect from suppliers?
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Which brand do you prefer to install when replacing [product group]?
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Does your market assumption reflect workshop reality?
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… or your own question.
Add it to the next wave
What it’s for
From assumption to evidence
The Omnibus supports a wide range of business questions. Typical applications include:
Test a concept
Get early market feedback before investing further in a new idea, product or proposition.
Understand workshop needs
Explore the expectations, priorities and day-to-day challenges of independent workshops.
Evaluate products & services
Gather direct feedback on existing products, services or new propositions.
Track market sentiment
Understand how workshop decision-makers view current market developments over time.
Support strategic decisions
Give sales, marketing and product teams direct market evidence to act on.
Something else on your mind?
If your question touches the independent workshop market, chances are the Omnibus can answer it. Talk it through with us.
Coverage
Six key European IAM markets
A consistent panel in each of the six largest independent aftermarket markets — comparable, side by side, wave after wave.
600 workshop decision-makers per wave · 100 per market
How it works
From business question to market feedback
A simple, four-step route — you supply the questions, we run the fieldwork across six markets and hand you the exclusive results.
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01
Send us your questions
Tell us what you want to understand about the independent workshop market.
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02
We integrate them into the wave
Your questions are added to the next quarterly Omnibus survey wave.
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03
We talk to the workshops
600 CATI interviews are conducted across six European markets, in each local language.
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04
You receive your results
Delivered exclusively to your company as Excel tabulations and a ready-to-use PowerPoint.
Upcoming waves
The next four survey windows
Omnibus waves run on a fixed quarterly rhythm. The schedule below updates itself — it always shows the next four upcoming windows and when to submit your questions to catch each one.
| Quarter | Questionnaire deadline | Field work | Delivery of results | Status |
|---|
Deadlines are indicative windows; contact us to confirm the exact cut-off for the wave you want to join.
Get started
Reserve your questions for the next wave
Tell us what you need to know. We will confirm the nearest deadline, scope your questions, and get you exclusive answers from six markets — fast and cost-effective.
- Exclusive results — delivered to you alone in Excel & PowerPoint
- Six markets, one wave, one clear price
- No standalone study required
Request the Omnibus Survey
Tell us your questions and we’ll get back to you — usually within one business day.
Prefer email? info@wolk-aftersales.de