Bridgestone realigns French trading activities

Bridgestone plans to realign its subsidiaries in the French tire trade. As stated in a media reports, Métifiot Pneus/First Stop and Ayme & Fils – present in the market with the networks Côté Route, Culture Pneus and Eurofleet – want to appear as First Stop Ayme in France from October 1st.

The newly created network then includes 160 Bridgestone locations, 240 franchisees and at least eight resale platforms. Bridgestone acquired Ayme & Fils in 2017 and is also active in France with the car and tire service provider Speedy (since 2016) in the retail business.

Reifenpresse.de 21.07.2020